Traditional SEO is dead, and we believe it’s the best thing that could have happened to us. In this article, written in collaboration with Angelica Pimentel (founder of POiN and Tetuan Valley alumna), we analyze how search in 2026 has shifted from “keywords” to “human conversations.” Discover why stopping ‘Googlish’ and reclaiming your natural voice is now your biggest competitive advantage against AI.

Did you know that the Betabeers community was born in Tetuan Valley over a decade ago? We chatted with Pablo Rodríguez Monedero, an alumnus of Startup School Edition II, improv actor, and CTO. Pablo honestly tells us why his first project failed due to not validating on time and how that lesson was the seed of one of Spain’s largest tech communities. A necessary reality check on the value of a real MVP and the power of listening to feedback.

We have officially kicked off a new edition of our startup incubation program, developed in collaboration with INCIBE. After receiving over 180 applications, we have selected 20 projects with enormous growth potential. The Kickoff, held at Digitaliza Madrid, marked the beginning of intense weeks of work, learning, and community, and became Tetuan Valley’s first major event of the year.