Startup School with Incibe – Training Sessions
Phase 1
Understanding the entrepreneurship and cybersecurity context
This introductory block addresses crucial aspects of entrepreneurship, from approaching the entrepreneurship and cybersecurity ecosystem, to the mindset an entrepreneur must have and methodologies and tools such as Lean Startup, Business Model Canvas, Design Thinking and problem validation.
It also explores key aspects of operational marketing, market research, competitive analysis, as well as legal aspects such as legal structures, shareholder agreements and intellectual property. This comprehensive approach provides a solid foundation for entrepreneurial development.
Phase 2
Validating and designing business ideas
This course module explores Strategic Planning in the context of entrepreneurship, with a focus on user experience (UX/UI) and empathy through Empathy Maps. It delves into creating customer profiles (Customer Persona and Customer Profile) in the marketing field.
Additionally, emotional aspects are addressed with Emotional Management in entrepreneurship, and Solution Validation, Business Models and effective presentations are carried out. Product management and understanding agile methodologies complement operational and strategic development, while cybersecurity is integrated to strengthen digital awareness in entrepreneurship.
Phase 3
Project launch
Each project will have an assigned personal mentor, whom we refer to as a sponsor, who will monitor the team and project. Additionally, this primary mentor will be able to refer teams to specialized mentors based on emerging needs.
This final block of the course focuses on consolidating the entrepreneurial venture. Solution Validation is refined and presentations are adapted for different audiences. UX/UI design, commercialization strategies, Personal Brand building and regulatory compliance are addressed. Acquiring the first customers, funding sources, entrepreneurial skills, company registration and data protection are key aspects. Additionally, sales techniques, multichannel communication and team building in human resources are explored for complete and sustainable development of the entrepreneurial project.
Mentoring
Personalized support
Additionally, each project will also have access to specialized profiles in tax and legal matters who will be available to answer questions and support each project with any challenge or doubt that may arise.
Advisory
Tax and legal
